{"id":332999,"date":"2026-11-11T11:42:15","date_gmt":"2026-11-11T02:42:15","guid":{"rendered":"https:\/\/isnedu.org\/?post_type=gojo-campus&p=332999"},"modified":"2026-11-11T11:42:15","modified_gmt":"2026-11-11T02:42:15","slug":"grade-4-uoi-the-power-of-media-lights-camera-action","status":"publish","type":"gojo-campus","link":"https:\/\/isnedu.org\/en\/gojo-campus\/grade-4-uoi-the-power-of-media-lights-camera-action\/","title":{"rendered":"Grade 4 UOI \u2013 The Power of Media: Lights, Camera, Action!"},"content":{"rendered":"\n

Understanding the Power of Media<\/h3>\n\n\n\n

<\/p>\n\n\n\n

<\/h1>\n\n\n\n

As part of our Unit of Inquiry, The Power of Media<\/strong>, Grade 4 students have been exploring how the media we create and see can shape our ideas, feelings, and understanding of the world.<\/p>\n\n\n\n

\u300c\u30e1\u30c7\u30a3\u30a2\u306e\u529b\u300d\u3092\u30c6\u30fc\u30de\u3068\u3057\u305f\u63a2\u7a76\u30e6\u30cb\u30c3\u30c8\u306e\u4e00\u74b0\u3068\u3057\u3066\u30014\u5e74\u751f\u306f\u3001\u79c1\u305f\u3061\u304c\u4f5c\u308a\u3001\u76ee\u306b\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u304c\u3001\u81ea\u5206\u305f\u3061\u306e\u8003\u3048\u65b9\u3084\u611f\u60c5\u3001\u305d\u3057\u3066\u4e16\u754c\u3078\u306e\u7406\u89e3\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b<\/strong>\u306b\u3064\u3044\u3066\u63a2\u7a76\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

Thinking Like Media Creators<\/h3>\n\n\n\n

Throughout the unit, students have been developing their understanding of how media messages are carefully designed to communicate ideas and influence an audience. They explored the purpose of advertisements and considered some important questions: What is the product or message? Who is the target audience? What does the creator want the audience to think or feel? What action do they want people to take? Do they want someone to buy a product, try something new, or change the way they think about an issue?<\/p>\n\n\n\n

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<\/p>\n\n\n\n

From Ideas to Creation<\/h3>\n\n\n\n

Putting their learning into action, students worked collaboratively to plan, design, and produce their own video advertisements. They had to make thoughtful decisions about their product, target audience, message, language, images, and presentation. Every creative choice had a purpose. Students began to recognise that successful media is not simply about making something entertaining; it is about communicating a clear message and understanding how an audience might respond.<\/p>\n\n\n\n

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<\/p>\n\n\n\n

Developing Our IB Learner Profile<\/h3>\n\n\n\n

Throughout the creative process, students demonstrated several important IB Learner Profile attributes<\/strong>. They were Thinkers<\/strong>, using critical and creative thinking skills to develop ideas and solve problems. They were Communicators<\/strong>, sharing responsibilities, expressing their ideas, and working together to bring their advertisements to life. They showed themselves to be Open-minded<\/strong> by listening to different perspectives and considering how different audiences might interpret the same message. They also demonstrated being Principled<\/strong> by making responsible choices about the messages they created and considering the influence media can have on others.<\/p>\n\n\n\n

\u52d5\u753b\u5236\u4f5c\u306e\u904e\u7a0b\u3067\u306f\u3001\u5150\u7ae5\u306f\u3055\u307e\u3056\u307e\u306aIB\u5b66\u7fd2\u8005\u50cf\uff08Learner Profile\uff09\u3092\u767a\u63ee\u3057\u307e\u3057\u305f\u3002\u30a2\u30a4\u30c7\u30a2\u3092\u767a\u5c55\u3055\u305b\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u6279\u5224\u7684\u30fb\u5275\u9020\u7684\u306b\u8003\u3048\u308b\u300c\u8003\u3048\u308b\u4eba\uff08Thinkers\uff09\u300d<\/strong>\u3002\u5f79\u5272\u3092\u5206\u62c5\u3057\u3001\u81ea\u5206\u306e\u8003\u3048\u3092\u8868\u73fe\u3057\u306a\u304c\u3089\u5354\u529b\u3059\u308b**\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u4eba\uff08Communicators\uff09\u300d\u3002\u7570\u306a\u308b\u610f\u898b\u306b\u8033\u3092\u50be\u3051\u3001\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u3082\u898b\u308b\u4eba\u306b\u3088\u3063\u3066\u53d7\u3051\u53d6\u308a\u65b9\u304c\u7570\u306a\u308b\u3053\u3068\u3092\u8003\u3048\u308b<\/strong>\u300c\u5fc3\u3092\u958b\u304f\u4eba\uff08Open-minded\uff09\u300d\u3002\u305d\u3057\u3066\u3001\u81ea\u5206\u305f\u3061\u304c\u767a\u4fe1\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u8cac\u4efb\u3092\u6301\u3061\u3001\u30e1\u30c7\u30a3\u30a2\u304c\u4ed6\u8005\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u8003\u3048\u308b<\/strong>\u300c\u4fe1\u5ff5\u3092\u6301\u3064\u4eba\uff08Principled\uff09\u300d**\u3068\u3057\u3066\u306e\u59ff\u3082\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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The Big Premiere!<\/h3>\n\n\n\n

After all their hard work, it was finally time for the Grade 4 Advertising Premiere! Before the big event, students even made their own popcorn, adding a little cinema atmosphere to the occasion. For many students, this was the first time they had seen each other’s finished advertisements. There was plenty of excitement, curiosity, laughter, and anticipation as each group presented its creation to an audience of classmates.<\/p>\n\n\n\n

\u305f\u304f\u3055\u3093\u306e\u52aa\u529b\u3092\u91cd\u306d\u3001\u3044\u3088\u3044\u30884\u5e74\u751f\u306e\u5e83\u544a\u30d7\u30ec\u30df\u30a2\u4e0a\u6620\u4f1a<\/strong>\u306e\u65e5\u3092\u8fce\u3048\u307e\u3057\u305f\uff01\u4e0a\u6620\u4f1a\u306e\u524d\u306b\u306f\u3001\u5150\u7ae5\u304c\u81ea\u5206\u305f\u3061\u3067\u30dd\u30c3\u30d7\u30b3\u30fc\u30f3\u4f5c\u308a\u306b\u3082\u6311\u6226\u3057\u3001\u6620\u753b\u9928\u306e\u3088\u3046\u306a\u96f0\u56f2\u6c17\u3092\u697d\u3057\u307f\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u5150\u7ae5\u306b\u3068\u3063\u3066\u3001\u53cb\u9054\u304c\u5b8c\u6210\u3055\u305b\u305f\u5e83\u544a\u3092\u898b\u308b\u306e\u306f\u3053\u306e\u65e5\u304c\u521d\u3081\u3066\u3067\u3059\u3002\u5404\u30b0\u30eb\u30fc\u30d7\u304c\u4f5c\u54c1\u3092\u767a\u8868\u3059\u308b\u305f\u3073\u306b\u3001\u30ef\u30af\u30ef\u30af\u3057\u305f\u6c17\u6301\u3061\u3084\u597d\u5947\u5fc3\u3001\u7b11\u3044\u58f0\u304c\u5e83\u304c\u308a\u3001\u4f1a\u5834\u306f\u671f\u5f85\u3068\u8208\u596e\u306b\u5305\u307e\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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Reflecting on the Power of Media<\/h3>\n\n\n\n

The premiere was more than just an opportunity to watch videos; it was a chance to reflect on the power of the messages we create and share. Students could see how different groups used creative techniques to capture attention, communicate a message, and encourage an audience to think or act in a particular way. This provided an opportunity to make connections between their own work and the media they encounter every day.<\/p>\n\n\n\n

\u4eca\u56de\u306e\u4e0a\u6620\u4f1a\u306f\u3001\u5358\u306b\u52d5\u753b\u3092\u697d\u3057\u3080\u3060\u3051\u306e\u6642\u9593\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u81ea\u5206\u305f\u3061\u304c\u4f5c\u308a\u3001\u767a\u4fe1\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6301\u3064\u529b\u306b\u3064\u3044\u3066\u632f\u308a\u8fd4\u308b\u6a5f\u4f1a\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u7570\u306a\u308b\u5275\u9020\u7684\u306a\u5de5\u592b\u3092\u4f7f\u3063\u3066\u4eba\u3005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u898b\u308b\u4eba\u306b\u7279\u5b9a\u306e\u8003\u3048\u3084\u884c\u52d5\u3092\u4fc3\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u81ea\u5206\u305f\u3061\u306e\u4f5c\u54c1\u3068\u3001\u65e5\u5e38\u751f\u6d3b\u306e\u4e2d\u3067\u76ee\u306b\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u3064\u306a\u304c\u308a\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

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Learning Beyond the Classroom<\/h3>\n\n\n\n

Through this experience, students have developed a deeper understanding of our Central Idea: “The media we create and see can shape our ideas, feelings, and understanding of the world.”<\/strong> They are beginning to recognise that media is not simply something we watch or listen to. It is something created with a purpose, and as both media consumers and creators, we have a responsibility to think critically about the messages we receive and the messages we share.<\/p>\n\n\n\n

\u4eca\u56de\u306e\u4f53\u9a13\u3092\u901a\u3057\u3066\u3001\u5150\u7ae5\u306f\u79c1\u305f\u3061\u306e**\u30bb\u30f3\u30c8\u30e9\u30eb\u30a2\u30a4\u30c7\u30a2\uff08\u4e2d\u5fc3\u3068\u306a\u308b\u8003\u3048\uff09\u300c\u79c1\u305f\u3061\u304c\u4f5c\u308a\u3001\u76ee\u306b\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u79c1\u305f\u3061\u306e\u8003\u3048\u65b9\u3084\u611f\u60c5\u3001\u305d\u3057\u3066\u4e16\u754c\u3078\u306e\u7406\u89e3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u300d**\u3068\u3044\u3046\u8003\u3048\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u305f\u3060\u898b\u305f\u308a\u805e\u3044\u305f\u308a\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u306b\u306f\u5fc5\u305a\u4f55\u3089\u304b\u306e\u76ee\u7684\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u3092\u53d7\u3051\u53d6\u308b\u5074\u3068\u3057\u3066\u3082\u3001\u767a\u4fe1\u3059\u308b\u5074\u3068\u3057\u3066\u3082\u3001\u4f1d\u3048\u3089\u308c\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u81ea\u5206\u305f\u3061\u304c\u767a\u4fe1\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3064\u3044\u3066\u3001\u6279\u5224\u7684\u306b\u8003\u3048\u3001\u8cac\u4efb\u3092\u6301\u3064\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

Lights, camera, action!<\/strong> Grade 4 have certainly discovered that there is much more to an advertisement than meets the eye!<\/p>\n\n\n\n

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